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In what activities is your agency involved with respect to helping your company plan and implement Shopper Marketing initiatives? (Check all that apply)
# Response Date Comments:
1. ਀ഊ 12/4/2008 7:56:00 PM Ongoing shopper opportunity investigation, campaign management and performance measurement
2. ਀ഊ 12/4/2008 8:38:00 PM in store media tactics
3. ਀ഊ 12/5/2008 5:03:00 PM Brand loyalty factors.
4. ਀ഊ 12/8/2008 7:39:00 PM no ageny involved
5. ਀ഊ 12/8/2008 7:39:00 PM customer satisfaction
6. ਀ഊ 12/8/2008 7:54:00 PM also in helping with strategizing the sell-in
7. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
8. ਀ഊ 12/8/2008 8:40:00 PM Retail System Tie-Ins to other programs
9. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
10. ਀ഊ 12/8/2008 10:37:00 PM Others: budgeting, competitive analysis, tactical promotion implementation.
11. ਀ഊ 12/9/2008 2:19:00 AM The agency is MUCH more able than the client in this case (and this isn't even a SM agency, it's, believe it or not, an ad agency). That said, the agency will only be as good as the client's will and capacities permit.
12. ਀ഊ 12/9/2008 4:41:00 AM Budget tracking and management
13. ਀ഊ 12/9/2008 7:37:00 AM none
14. ਀ഊ 12/9/2008 1:56:00 PM none
15. ਀ഊ 12/9/2008 2:46:00 PM none
16. ਀ഊ 12/9/2008 4:42:00 PM We are just working on integrating the agency.
17. ਀ഊ 12/10/2008 2:33:00 AM Yet to develop this area with our new agency.