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What role or functions do you think your agency <i>should</i> be performing with respect to Shopper Marketing that they are currently not performing or could be doing better?
# Response Date Comments:
1. ਀ഊ 12/4/2008 8:38:00 PM optimization of in store media
2. ਀ഊ 12/4/2008 8:46:00 PM better integration of on and off line retail... especially for retailers with active .com sales site.
3. ਀ഊ 12/5/2008 5:03:00 PM If they don't have a good reason to come into the store ... so we concentrate on meaningful attention grabbing loyalty processes, generating real loyalty from the get-go - emotional engagement and relationship rather than &quot;just sold&quot;.
4. ਀ഊ 12/8/2008 7:39:00 PM None of the above
5. ਀ഊ 12/8/2008 7:39:00 PM no AOR
6. ਀ഊ 12/8/2008 7:49:00 PM Better use of predictive analytics.
7. ਀ഊ 12/8/2008 7:52:00 PM n/a
8. ਀ഊ 12/8/2008 8:13:00 PM Do all these
9. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
10. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
11. ਀ഊ 12/8/2008 9:19:00 PM n/a
12. ਀ഊ 12/8/2008 9:35:00 PM All areas could be improved upon.
13. ਀ഊ 12/9/2008 2:19:00 AM They should be doing the whole kit and caboodle.
14. ਀ഊ 12/9/2008 4:37:00 AM agency should be seen as a business partner at all times rather than a supplier to push around ;-P
15. ਀ഊ 12/9/2008 8:03:00 AM Not sure on this answer just yet.
16. ਀ഊ 12/9/2008 9:09:00 AM Data analysis based on retail sales data pre, during, post activity and evaluating vs brand/manufacturer's segmentation profiles
17. ਀ഊ 12/9/2008 1:30:00 PM we could do more of this.
18. ਀ഊ 12/9/2008 1:56:00 PM none
19. ਀ഊ 12/9/2008 6:01:00 PM doing a little everywhere but not enough
20. ਀ഊ 12/11/2008 3:51:00 PM Longer range planning to support Top to Top meetings
21. ਀ഊ 12/12/2008 7:08:00 PM execution