| 1. ഊ |
12/4/2008 7:51:00 PM |
I am currently at an retail consumer marketing agency, but I used to be at three other CPG companies - 1 where I was hired to start customer marketing, the one previously where I managed it, and previously to that where it all started in 1997 where I was the first Customer Marketing hire. So net/net its been more 10 years. |
| 2. ഊ |
12/4/2008 8:33:00 PM |
but it's focus, priorities, goals constantly shift every 2 years - category-experts vs. retailer-experts |
| 3. ഊ |
12/4/2008 8:46:00 PM |
This is the latest in a long transition from local marketing, to customer-specific marketing, etc. |
| 4. ഊ |
12/4/2008 8:46:00 PM |
Added insights group to existing comarketing function and evolved |
| 5. ഊ |
12/4/2008 8:54:00 PM |
It's really been within the last 6-months, and we're in our infancy stage. |
| 6. ഊ |
12/5/2008 1:20:00 PM |
over 12 years ago |
| 7. ഊ |
12/6/2008 6:59:00 PM |
This was based on customer need and desire to company to increase revenue |
| 8. ഊ |
12/8/2008 7:51:00 PM |
My company has been involved with Shopper Marketing for at least 3 years but will not now or in the future create a SM function or department. SM is everyone's responsibility. |
| 9. ഊ |
12/8/2008 8:50:00 PM |
I represent many clients and they are all at various maturity stages or evolutions of their interpretation of shopper marketing. |
| 10. ഊ |
12/8/2008 8:58:00 PM |
As consultants to a packaged foods manufacturer |
| 11. ഊ |
12/8/2008 9:19:00 PM |
Blue Chip was a pioneer in the industry and has focused on Shopper Marketing for over 20 years. |
| 12. ഊ |
12/8/2008 9:35:00 PM |
I run an agency and the majority of our clients have officially begun Shopper Marketing efforts within the last 1-2 years. |
| 13. ഊ |
12/8/2008 10:37:00 PM |
Centralized Retail Customer Marketing function existed for the last 5 years or so, however, only in the last 2 years we started placing dedicated Shopper Marketers on the Customer teams. |
| 14. ഊ |
12/9/2008 2:19:00 AM |
They're just begininng, but they're underfunded and the staff is, well, underwhelming. It may not even be capable of whelming for that matter. |
| 15. ഊ |
12/9/2008 8:03:00 AM |
Note: Since 1970 |
| 16. ഊ |
12/9/2008 9:17:00 AM |
IRI is a market research agency that operates in the shopper observation, data and consulting |
| 17. ഊ |
12/9/2008 9:32:00 AM |
Internationally we are involved for over 5 years, buy locally we are planning research in 2009 |
| 18. ഊ |
12/9/2008 1:13:00 PM |
Our function is to recruit talent for companies, market research firms & ad agencies who focus on Shopper Marketing. We have been involved with thes companies for the past 10 years. |
| 19. ഊ |
12/9/2008 1:30:00 PM |
35 years ago |
| 20. ഊ |
12/9/2008 7:27:00 PM |
This is difficult to answer as our agency was created with the shopper in mind before it was ever referred to as Shopper Marketing - that was over 20 years ago |
| 21. ഊ |
12/10/2008 2:33:00 AM |
Just started forming it this year. Working off a shoestring budget and educating on the changing mindset. |
| 22. ഊ |
12/10/2008 11:47:00 PM |
In recommendation stage for next year's plan |
| 23. ഊ |
12/12/2008 7:08:00 PM |
KC went live with a new SM org in November 08. |
| 24. ഊ |
12/15/2008 6:22:00 PM |
They have evolved to a incredible collaborative group within and outside of their company. It's been great to see how it's increased their revenue. |
| 25. ഊ |
12/15/2008 9:03:00 PM |
Walmart Team only |