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Overall, how would you evaluate your company’s (or client’s) success with your Shopper Marketing programs/initiatives to-date?
# Response Date Comments:
1. ਀ഊ 12/4/2008 11:44:00 PM getting better and better
2. ਀ഊ 12/5/2008 5:03:00 PM N/A
3. ਀ഊ 12/8/2008 7:52:00 PM no experience yet
4. ਀ഊ 12/8/2008 7:53:00 PM Still working on the process. At times. excellent and other times average.
5. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
6. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
7. ਀ഊ 12/8/2008 9:08:00 PM Great in some areas/ departments while less in others.
8. ਀ഊ 12/8/2008 9:49:00 PM Excellent at industry level, average at grocery level
9. ਀ഊ 12/8/2008 10:37:00 PM We are learning a whole lot thanks to the rigorous post-promotion analysis, as well as making serious inroads with the retailer thanks to our joint shopper research initiatives.
10. ਀ഊ 12/9/2008 2:19:00 AM Hard to say when they're not doing any more than buying items on their retailer's media plans.
11. ਀ഊ 12/9/2008 4:37:00 AM OK to good but getting better all the time
12. ਀ഊ 12/9/2008 4:41:00 AM Major CPG company spends significantly and has large SOR in SM. Most programs are very tactical and/or retailer driven.
13. ਀ഊ 12/9/2008 8:03:00 AM Based on my initial feedback.
14. ਀ഊ 12/9/2008 1:37:00 PM Under development
15. ਀ഊ 12/10/2008 2:33:00 AM Too early to evaluate.
16. ਀ഊ 12/10/2008 5:41:00 AM N/A - haven`t started yet
17. ਀ഊ 12/10/2008 5:56:00 AM on the way to become good
18. ਀ഊ 12/12/2008 11:07:00 PM Company is good at developing mission/means to the end, but in infancy stages of development on this specific initiative.
19. ਀ഊ 12/15/2008 3:33:00 PM tbd