| 1. ഊ |
12/4/2008 8:51:00 PM |
slow progress to get alignment and on the same strategy but results are worth it not just for ROI but also for what it keeps the retailers from doing (going backwards) |
| 2. ഊ |
12/5/2008 1:09:00 PM |
retailer agenda and priorities not in alignment with ours |
| 3. ഊ |
12/5/2008 5:03:00 PM |
Agencies definitely don't get it so we stay close to the companies marketing departments but funding is very tight so innovative solutions are being negated. |
| 4. ഊ |
12/6/2008 6:59:00 PM |
despite on going need for knowledge we fulfill our clients needs very well |
| 5. ഊ |
12/8/2008 8:18:00 PM |
we are not involved in retail business |
| 6. ഊ |
12/8/2008 8:26:00 PM |
None |
| 7. ഊ |
12/8/2008 8:58:00 PM |
Not enough information to use for analysis. |
| 8. ഊ |
12/8/2008 9:01:00 PM |
Comments above are based on much needed improvements in parternship with traditional/lead agency with efforts conducted by shopper marketing agencies. (also see #9 above) |
| 9. ഊ |
12/8/2008 10:37:00 PM |
The biggest challenge is to change the Sales' department mindset about Shopper Marketing and to help them embrace it instead of treating with caution. |
| 10. ഊ |
12/8/2008 11:12:00 PM |
time |
| 11. ഊ |
12/9/2008 12:04:00 AM |
clean data |
| 12. ഊ |
12/9/2008 2:19:00 AM |
The incentive alignment and senior management championing issues are as important as any I've mentioned. Senior management to date doesn't "get it." Though they say they do, there are no enforcement mechanisms or incentive aimed to align all the planning groups required to practice true shopper marketing. |
| 13. ഊ |
12/9/2008 4:37:00 AM |
agency definitely gets it, client doesn't always |
| 14. ഊ |
12/9/2008 2:03:00 PM |
Need more people focused on initiative to meet demands |
| 15. ഊ |
12/9/2008 2:51:00 PM |
biggest impact is our operations not implementing even when all else is aligned |
| 16. ഊ |
12/12/2008 12:25:00 AM |
other - lack priority due to all the other core improvements being made at this time. |