| 1. ഊ |
12/4/2008 8:36:00 PM |
N/a |
| 2. ഊ |
12/4/2008 8:54:00 PM |
Consumer Promotions oversees Shopper Marketing |
| 3. ഊ |
12/4/2008 11:44:00 PM |
the definition of marketing has been broadened |
| 4. ഊ |
12/5/2008 1:20:00 PM |
We report to both marketing and sales. |
| 5. ഊ |
12/5/2008 3:38:00 PM |
In the interim, it reports to the President. Our company structure is such that the department serves all divisions of our company. |
| 6. ഊ |
12/5/2008 3:58:00 PM |
Reports through the Marketing services/Corp Marketing/CMO Organizationm, as opposed to business unit marketing |
| 7. ഊ |
12/5/2008 5:03:00 PM |
N/A |
| 8. ഊ |
12/7/2008 7:40:00 PM |
varies by client |
| 9. ഊ |
12/8/2008 7:41:00 PM |
typically seeing some joint reporting between Insights/Marketing and Sales. |
| 10. ഊ |
12/8/2008 7:46:00 PM |
research |
| 11. ഊ |
12/8/2008 7:51:00 PM |
Shopper Marketing is a cross-functional pursuit which does not reside within a single department. |
| 12. ഊ |
12/8/2008 7:52:00 PM |
n/a so far as per above |
| 13. ഊ |
12/8/2008 7:53:00 PM |
sales with a sideline to marketing |
| 14. ഊ |
12/8/2008 8:18:00 PM |
don't have a Shopper Marketing Department |
| 15. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer |
| 16. ഊ |
12/8/2008 9:08:00 PM |
Shopper marketing is done by both brand, marketing, and sales |
| 17. ഊ |
12/8/2008 9:19:00 PM |
Depends on the client: ഊSome Sales ഊSome Marketing ഊSome have a specific SM department |
| 18. ഊ |
12/8/2008 10:38:00 PM |
And Sales -- different clients report to different functional areas |
| 19. ഊ |
12/9/2008 2:19:00 AM |
Thankfully, they've put it under a pit bull of a marketing vp. And even though that pit bull knows nothing about shopper marketing, now that it's under his jurisdiction, it's gonna grow. |
| 20. ഊ |
12/9/2008 7:13:00 AM |
Shopper Marketing is part of our Strategic Committee, but very hands-on together with Purchase, Marketing & Sales. |
| 21. ഊ |
12/9/2008 8:56:00 AM |
I am from an agency |
| 22. ഊ |
12/9/2008 9:11:00 AM |
Strategy and Design |
| 23. ഊ |
12/9/2008 9:17:00 AM |
Shopper Insights is a business unit in IRI portfolio |
| 24. ഊ |
12/9/2008 9:20:00 AM |
Retail design, merchandising |
| 25. ഊ |
12/9/2008 11:22:00 AM |
Am in Bus Dev - clients have a mix of this function either reporting in via ഊCat Man and Sales or being a stand alone department. |
| 26. ഊ |
12/9/2008 1:13:00 PM |
Our focus is on providing marketing talent |
| 27. ഊ |
12/9/2008 1:37:00 PM |
There's not a special role for Shopper Insights but people from Sales, Research and Marketing involved in the Shopper Insights Project. |
| 28. ഊ |
12/9/2008 3:15:00 PM |
Shopper marketing services company. So our company interfaces with the retailer's sales/marketing/mgmt/etc. |
| 29. ഊ |
12/9/2008 6:01:00 PM |
shopper mktg team |
| 30. ഊ |
12/9/2008 6:35:00 PM |
I am on the Agency-side |
| 31. ഊ |
12/10/2008 5:41:00 AM |
N/A - We haven`t initiated the program |
| 32. ഊ |
12/10/2008 5:51:00 PM |
CCSD - CHANNEL & CUSTOMER SALES DEVELOPEMENT (older Trade Marketing) |
| 33. ഊ |
12/11/2008 12:46:00 AM |
Promotion Dept. |
| 34. ഊ |
12/11/2008 3:51:00 PM |
But all Creative approved by Marketing |
| 35. ഊ |
12/12/2008 12:25:00 AM |
with tension with merchandising |
| 36. ഊ |
12/12/2008 7:08:00 PM |
dotted to sales |
| 37. ഊ |
12/15/2008 3:33:00 PM |
we are developing the structure |
| 38. ഊ |
12/15/2008 9:03:00 PM |
Integrated Customer Marketing which includes Category Mgmt, Shopper Marketing, Shopper Insight, & In-store Marketing. |
| 39. ഊ |
12/18/2008 3:01:00 PM |
no formal dept |