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Approximately how many people are in your (or your client's) Shopper Marketing Department? ਀ഊ
# Response Date Comments:
1. ਀ഊ 12/4/2008 8:36:00 PM n/a
2. ਀ഊ 12/4/2008 8:46:00 PM Includes insight analysts, planners and customer marketing people
3. ਀ഊ 12/6/2008 6:59:00 PM sales and admin.
4. ਀ഊ 12/7/2008 7:40:00 PM varies
5. ਀ഊ 12/8/2008 7:49:00 PM Each of our CPG groups has their own team and we have a big business marketing research team.
6. ਀ഊ 12/8/2008 8:18:00 PM 90,000
7. ਀ഊ 12/8/2008 8:45:00 PM We are a sub of a larger company where their Shopper Mkt group is larger
8. ਀ഊ 12/8/2008 8:58:00 PM Our conculting group
9. ਀ഊ 12/8/2008 9:08:00 PM We don't have a single department for this function. It is broken out by brand (8 departments), by marketing, and by sales based (general retail, national accounts, and builder)
10. ਀ഊ 12/8/2008 9:19:00 PM Again Depends on the client. Our client's departments range from a department of 1 to 100+.
11. ਀ഊ 12/9/2008 2:19:00 AM North America...they can't fill the insights function.
12. ਀ഊ 12/9/2008 9:17:00 AM International team in all IRI countries
13. ਀ഊ 12/9/2008 11:22:00 AM This is based on my clients.
14. ਀ഊ 12/9/2008 1:37:00 PM There's not a Special Department for Shopper Insights
15. ਀ഊ 12/9/2008 4:54:00 PM Clients shopper marketing 20+. Our companies shopper marketing 5
16. ਀ഊ 12/9/2008 7:27:00 PM Again, our whole agency is devoted to this, however our planning group which leads the charge is comprised of 6 people
17. ਀ഊ 12/10/2008 5:41:00 AM N/A
18. ਀ഊ 12/12/2008 11:07:00 PM uncertain
19. ਀ഊ 12/15/2008 3:33:00 PM we are developing the structure
20. ਀ഊ 12/15/2008 9:03:00 PM Walmart Team only
21. ਀ഊ 12/18/2008 3:01:00 PM no formal dept