| 1. ഊ |
12/4/2008 8:33:00 PM |
but not a standard part of their career path |
| 2. ഊ |
12/4/2008 8:36:00 PM |
n/a |
| 3. ഊ |
12/4/2008 8:51:00 PM |
GOOD MIX OF MARKETERS, SALES AND CATMAN |
| 4. ഊ |
12/4/2008 10:47:00 PM |
marketing and sales and research |
| 5. ഊ |
12/8/2008 7:41:00 PM |
typically seeing insights people with sales and/or marketing backgrounds |
| 6. ഊ |
12/8/2008 7:49:00 PM |
Our teams are cross functional. Broad generalists with individual deep expertise. |
| 7. ഊ |
12/8/2008 7:51:00 PM |
Again, there is no department. There are trained marketers in sales, but they do not report to a SM department. |
| 8. ഊ |
12/8/2008 7:52:00 PM |
not yet using |
| 9. ഊ |
12/8/2008 7:55:00 PM |
Company hired experienced Retail Category Managers/Merchandisers |
| 10. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer we consult with |
| 11. ഊ |
12/8/2008 10:37:00 PM |
Most are former Brand Managers or are going into Brand Management rotation in the future. |
| 12. ഊ |
12/8/2008 11:29:00 PM |
marketing, sales team |
| 13. ഊ |
12/9/2008 4:41:00 AM |
Primarily sales people but a small few have done a stint in marketing |
| 14. ഊ |
12/9/2008 9:17:00 AM |
The marketing team of IRI include SI in thier product development |
| 15. ഊ |
12/9/2008 9:48:00 AM |
All are Research specialist with academic marketing background |
| 16. ഊ |
12/9/2008 11:22:00 AM |
Primarily Cat Man people |
| 17. ഊ |
12/9/2008 1:37:00 PM |
There's not a Special Department for Shopper Insights |
| 18. ഊ |
12/9/2008 2:42:00 PM |
Sales category management and Market Research. Consult with Brand Marketing |
| 19. ഊ |
12/9/2008 4:54:00 PM |
Clients- CPG brand marketers ഊOur company- agency basec brand marketers |
| 20. ഊ |
12/10/2008 2:33:00 AM |
I have a marketing background, but the one other person is based in category management. |
| 21. ഊ |
12/15/2008 3:33:00 PM |
we are developing the structure |
| 22. ഊ |
12/15/2008 6:22:00 PM |
Good combination of Sales and marketing with top down review |
| 23. ഊ |
12/17/2008 8:59:00 PM |
marketing research |
| 24. ഊ |
12/18/2008 3:01:00 PM |
no formal dept |