| 1. ഊ |
12/4/2008 7:58:00 PM |
Percentage of sales |
| 2. ഊ |
12/4/2008 8:33:00 PM |
only for research, design & testing; does not include large rollouts |
| 3. ഊ |
12/4/2008 8:36:00 PM |
n/a |
| 4. ഊ |
12/4/2008 8:38:00 PM |
Some established upfront some assigned with new product launches |
| 5. ഊ |
12/4/2008 8:46:00 PM |
Often co-funded with brand and trade budgets as well as dedicated budget. |
| 6. ഊ |
12/4/2008 8:46:00 PM |
On going budgets plus opportunity to convert "customer funds" for extraordinary opportunities...typically category reinvention. |
| 7. ഊ |
12/4/2008 10:47:00 PM |
cleints' budget |
| 8. ഊ |
12/5/2008 5:03:00 PM |
N/A |
| 9. ഊ |
12/7/2008 7:40:00 PM |
evolving |
| 10. ഊ |
12/8/2008 7:52:00 PM |
if used |
| 11. ഊ |
12/8/2008 7:54:00 PM |
carved out of Marketing at the start of the year |
| 12. ഊ |
12/8/2008 8:18:00 PM |
confidential |
| 13. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer we consult with |
| 14. ഊ |
12/8/2008 9:08:00 PM |
We have established budgets set in place but we do a lot of ad hoc that hit against our "sales budgets" or "other research" buckets. |
| 15. ഊ |
12/9/2008 2:19:00 AM |
As ad hoc as ad hoc can be. There's no routine funding and the director is so afraid of being shut down if the inaugural program doesn't perform well, even though there are NO metrics set, that the department is a slow drip series of one off programs. |
| 16. ഊ |
12/9/2008 9:17:00 AM |
not relevant, as we are a MR agency |
| 17. ഊ |
12/9/2008 12:57:00 PM |
This is changing in FY '09 to an established budget. |
| 18. ഊ |
12/9/2008 2:29:00 PM |
Both |
| 19. ഊ |
12/9/2008 7:27:00 PM |
It has been transitioning from ad hoc/opportunistic to established budgets more and more each year. |
| 20. ഊ |
12/10/2008 3:35:00 AM |
Both |
| 21. ഊ |
12/10/2008 5:41:00 AM |
N/A |
| 22. ഊ |
12/12/2008 7:08:00 PM |
its a mess - some CMF, some trade, some ad $$ etc |
| 23. ഊ |
12/15/2008 3:33:00 PM |
TBD |
| 24. ഊ |
12/15/2008 6:22:00 PM |
But with an override button to capture regional and local initiatives |
| 25. ഊ |
12/18/2008 3:01:00 PM |
combination of established and ad hoc |