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If your company (or client) has established a dedicated budget for your Shopper Marketing initiatives, approximately what percent of your total Marketing budget does this represent?
# Response Date Comments:
1. ਀ഊ 12/4/2008 8:36:00 PM n/a
2. ਀ഊ 12/4/2008 8:38:00 PM not sure
3. ਀ഊ 12/4/2008 10:30:00 PM Don't know what client's overall budget
4. ਀ഊ 12/5/2008 3:38:00 PM The department is budget incremental.
5. ਀ഊ 12/7/2008 7:40:00 PM varies
6. ਀ഊ 12/8/2008 7:37:00 PM Each project is designed with its own budget
7. ਀ഊ 12/8/2008 7:39:00 PM Unknown
8. ਀ഊ 12/8/2008 7:41:00 PM dk - not privvy
9. ਀ഊ 12/8/2008 7:49:00 PM CPG space only. Our B2B is run independently.
10. ਀ഊ 12/8/2008 7:53:00 PM Not well-defined
11. ਀ഊ 12/8/2008 7:57:00 PM No dedicated budget
12. ਀ഊ 12/8/2008 7:57:00 PM N/A
13. ਀ഊ 12/8/2008 8:08:00 PM N/A
14. ਀ഊ 12/8/2008 8:18:00 PM confidential
15. ਀ഊ 12/8/2008 8:45:00 PM Not sure
16. ਀ഊ 12/8/2008 8:50:00 PM Because the definition of Shopper Marketing and the scope of its creative output varies so much by client, there is no way to generalize a percentage.
17. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
18. ਀ഊ 12/8/2008 9:08:00 PM Too dificult to say. Some brands is upwards of 10% while other departments are less than 3%
19. ਀ഊ 12/8/2008 9:35:00 PM They don't have this all worked out yet.
20. ਀ഊ 12/8/2008 10:10:00 PM no dedicated budget
21. ਀ഊ 12/8/2008 10:11:00 PM really don't know...
22. ਀ഊ 12/9/2008 1:23:00 AM Don't know
23. ਀ഊ 12/9/2008 2:19:00 AM If you define &quot;initiative&quot; as being inclusive of staff then the the staff are the only fixed cost; all programs are ad hoc.
24. ਀ഊ 12/9/2008 3:08:00 AM No fixed budget
25. ਀ഊ 12/9/2008 4:41:00 AM Don't know
26. ਀ഊ 12/9/2008 7:13:00 AM As a retail organisation, we see this as a win-win with our suppliers and it's mostly their budget.
27. ਀ഊ 12/9/2008 8:03:00 AM Not sure yet. Just moved companies and I'm working through the budgets at this time.
28. ਀ഊ 12/9/2008 9:17:00 AM not relevant, as we are a MR agency
29. ਀ഊ 12/9/2008 9:20:00 AM don't know
30. ਀ഊ 12/9/2008 10:04:00 AM Do not know
31. ਀ഊ 12/9/2008 11:22:00 AM Don't know.
32. ਀ഊ 12/9/2008 1:37:00 PM No dedicated budget
33. ਀ഊ 12/9/2008 2:29:00 PM NA
34. ਀ഊ 12/9/2008 2:46:00 PM don't know
35. ਀ഊ 12/9/2008 4:54:00 PM do not have this data
36. ਀ഊ 12/9/2008 6:01:00 PM dont know
37. ਀ഊ 12/9/2008 7:27:00 PM It differs by client at our agency, however overall it averages out to around 10%
38. ਀ഊ 12/10/2008 5:41:00 AM N/A
39. ਀ഊ 12/12/2008 12:25:00 AM none established yet
40. ਀ഊ 12/13/2008 11:02:00 PM No budget yet!
41. ਀ഊ 12/15/2008 3:33:00 PM TBD
42. ਀ഊ 12/16/2008 5:00:00 AM don't know
43. ਀ഊ 12/16/2008 11:31:00 PM no sure
44. ਀ഊ 12/18/2008 3:01:00 PM no formal budget