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Do you think of your employer as a marketing-industry thought-leader?
# Response Date Other comments:
1. 9/25/2008 9:13:00 PM We're a follower at best. It would be nice if there were more risk-takers here, but alas there are not, and thus when you are not senior management, your role as a marketer is stifled.
2. 9/25/2008 9:22:00 PM Great brand, track record of innovation, reputation for street smarts
3. 9/25/2008 9:27:00 PM self employed
4. 9/25/2008 10:28:00 PM if one is about to provide an acceptable service yes, indeed
5. 9/25/2008 10:42:00 PM self employed
6. 9/26/2008 8:27:00 AM at least compared to the rest of the players in our industry category
7. 9/26/2008 11:27:00 AM Our company is placing a high level focus on developing trend research with consumer buying habits analysis to support our creative recommendations.
8. 9/26/2008 11:51:00 AM Sometimes the right chemistry at the right time generates &quot;leaderly&quot; programs through thoughtful insights.
9. 9/26/2008 1:56:00 PM Same as above.
10. 9/26/2008 2:36:00 PM N/A
11. 9/26/2008 3:07:00 PM I'm retired - no employer
12. 9/26/2008 3:39:00 PM Currently between jobs but usually i work for companies that are or aspire to be thought leaders.
13. 9/26/2008 3:42:00 PM Are you kidding? An insurance company?
14. 9/26/2008 4:01:00 PM Our focus is in Consumer Research but goes beyond to make application from broad market trends
15. 9/26/2008 4:21:00 PM We hold weekly &quot;growth&quot; meetings at the agency internally with our creative/marketing teams and then monthly or quarterly with our clients.
16. 9/26/2008 7:13:00 PM I am self employed as a marketing consultant
17. 9/29/2008 12:43:00 PM We are mired in tactical execution and do not take time to look into the future.
18. 9/29/2008 7:46:00 PM My ideas are usually &quot;to outside of the box&quot; for the way my company has &quot;always&quot; done things.