| 1. |
9/25/2008 8:40:00 PM |
important for that outside objective perspective. sometimes its easier for agencies to push back and think way out of the box |
| 2. |
9/25/2008 8:46:00 PM |
N/A for our company |
| 3. |
9/25/2008 8:55:00 PM |
It depends on the client--smart ones are engaged by their agency's thought leadership. Dumb ones are actually annoyed by it, and so punish their agencies for it. |
| 4. |
9/25/2008 8:55:00 PM |
It should be critical, but it isn't always. |
| 5. |
9/25/2008 9:13:00 PM |
As an agency, it is important to keep your fingers on the pulse of the marketing industry and the relevant industry that your client is in. Your clients is all too often too busy getting the business done, that keeping up w marketing trends, etc is hard to do. |
| 6. |
9/25/2008 10:42:00 PM |
many times the thought leaders are talking to the future of the companies brand advocates which might make them unpopular at the time |
| 7. |
9/26/2008 12:35:00 AM |
This is such a lame question.. its been asked of agency;s for 25 years that I know of. In the end clients get what they deserve.. If they are thought leaders.. they will be matchd with them.. if they are not.. they are never happy when you try to introduce change |
| 8. |
9/26/2008 8:27:00 AM |
Depends on the type of agency and the role it plays |
| 9. |
9/26/2008 11:27:00 AM |
If our agency does not sustain thought-leadership, clients will eventually move to another agency. |
| 10. |
9/26/2008 1:45:00 PM |
I am continually struck by how little clients reward their agencies for thought leadership.....any ideas below the C-level are routinely swallowed up by the vendor management mentality of most large organizations |
| 11. |
9/26/2008 2:36:00 PM |
Very critical but agency's are at best, in the way. |
| 12. |
9/26/2008 3:21:00 PM |
relates to above |
| 13. |
9/26/2008 3:42:00 PM |
I look to some agencies for this, since they see so many clients and different situations they should be on top of what is new and effective (or not) |
| 14. |
9/26/2008 3:55:00 PM |
Not all clients are really interested. They want to be interested, but also they want things to be smooth - thought leadership is about exploration, it can be bumpy at first. |
| 15. |
9/26/2008 4:01:00 PM |
With increased transparency there is an awareness that we all see much the same information. Therefore, the expectation has grown to create competitive advantage by thinking differently about it. |
| 16. |
9/26/2008 4:24:00 PM |
For most clients it's very important. However, there are those that expect the agency to do their outlined job that they've been scoped out for and nothing more. |
| 17. |
9/27/2008 6:13:00 PM |
Thought Leadership is the difference between delivering results with quality and delivering meaningful insights based from a quality practice, best in class approaches and innovative thinking. |
| 18. |
9/28/2008 10:44:00 PM |
it is expected by clients, not a value-add |
| 19. |
10/1/2008 1:46:00 PM |
it should be mandatory |