| 1. |
9/25/2008 8:26:00 PM |
Thinking ahead of the curve of everyone else. |
| 2. |
9/25/2008 8:27:00 PM |
taking marketing from art to science and back to art |
| 3. |
9/25/2008 8:27:00 PM |
Thought-leadership is the ability to take the information available and apply it in a way that expands the dialogue around a specific area. Thought-leadership is the process of challenging the status quo and engaging the industry and the client in discussions that grow business and improve results. |
| 4. |
9/25/2008 8:28:00 PM |
Doing things thatother people have never thought of. |
| 5. |
9/25/2008 8:28:00 PM |
A combination of innovation, successfully applying best practices, creating lasting relationships and measurable value (i.e. ROI) |
| 6. |
9/25/2008 8:28:00 PM |
Being top of mind for the respective need. |
| 7. |
9/25/2008 8:29:00 PM |
New or enhanced approaches to products, sales/mktg or mfg that yield high returns. |
| 8. |
9/25/2008 8:29:00 PM |
Fostering new ways of thinking about challenges. |
| 9. |
9/25/2008 8:32:00 PM |
Driving business growth through innovation and fair ROI |
| 10. |
9/25/2008 8:35:00 PM |
Creating, advancing or sharing ideas which demonstrate a complete understanding of the customer, the competition, the market and the client and contribute to sustained growth and development. |
| 11. |
9/25/2008 8:37:00 PM |
Expertise-intensive offering |
| 12. |
9/25/2008 8:39:00 PM |
using ideas to lead |
| 13. |
9/25/2008 8:40:00 PM |
Being aware of and on the forefront of consumer insights and innovation |
| 14. |
9/25/2008 8:42:00 PM |
Up above the fluff and clutter, ഊBeyond the propaganda, ഊBeats the drum of lasting change… ഊ ഊThese breakthroughs shatter complacent routine ഊAnd unite people within a company, no matter that company’s complexity ഊImpacting every action and every voice that is carried to market. ഊ ഊThen the market moves in new ways, ഊAnd listens with new ears, ഊBecause thought leadership is new thinking on a familiar subject ഊOffered by a company that has proven its ability to understand its business, customer needs and market. ഊ ഊThe company has infused such thinking strategically into its own organization, the industry, and new industries never considered before, ഊWidening its circle of influence, ഊProviding lasting value, ഊProvoking entire industries to think, ഊAnd competitors to talk, ഊAnd forever changing the way business is done. ഊ ഊcopyright LMC |
| 15. |
9/25/2008 8:42:00 PM |
the constant challenge to fail forward with fearless thinking |
| 16. |
9/25/2008 8:45:00 PM |
seems like the best thought leadership is demonstrated by people that can identify patterns within the area of interest and relate them to other areas or historical facts to build credible strategies.. |
| 17. |
9/25/2008 8:45:00 PM |
Having an opinion/view that is both provoking AND pragmatic |
| 18. |
9/25/2008 8:46:00 PM |
Consolidating the best established ideas, concepts, practices, and processes with new, creative, and innovative ones that are working for someone in the space. |
| 19. |
9/25/2008 8:47:00 PM |
Doing think that we believe in without having data to prove our saying. SOme people call it vision! |
| 20. |
9/25/2008 8:50:00 PM |
The most advanced thinking on complex business issues, often combining leading-edge thinking from multiple fields such as management, the sciences, social sciences, and engineering. |
| 21. |
9/25/2008 8:52:00 PM |
Next level thinking on current programs/products. Facilitation of creative process from non marketing/ non creative folks. |
| 22. |
9/25/2008 8:53:00 PM |
Bringing actionable new ideas that impact the success of key stakeholders |
| 23. |
9/25/2008 8:53:00 PM |
always looking for the 'instrinsic insight' ... that which could potentially change the game |
| 24. |
9/25/2008 8:55:00 PM |
The design and implementation of new strategic paths for a brand |
| 25. |
9/25/2008 8:55:00 PM |
Bringing clients new ways to look at their business, the market place, their customer that will ultimately lead to success in the marketplace. |
| 26. |
9/25/2008 8:55:00 PM |
First I think the term "visionary" is used too easily. In fact, I don't believer there are true visionaries in the world today. I think thought-leadership is a collective or collaborative approach. Ideas must come from somewhere and the best place is to work with like-minded colleagues. In my case, thought leadership comes from the need to join together and find a solution for data and insight collection approaches. |
| 27. |
9/25/2008 8:56:00 PM |
being ahead of what is going on in your client's industry. Keeping your finger on the pulse of what your client's customers are doing - long before they are doing it. |
| 28. |
9/25/2008 8:57:00 PM |
I know what it's not: formulaic approaches do not produce innovation or creativity |
| 29. |
9/25/2008 9:01:00 PM |
Recognition by your peers on a functional topic |
| 30. |
9/25/2008 9:02:00 PM |
Assimilating all available methodologies available today & envisioning where they might lead in the future--a challkenge in an ever-evolving world, yet necessary. ഊ ഊAlso, breaking down the wall within organizational behaviors and assumptions, looking outside one's industry and competitive set to "unlike" industries and competitors to remain fresh and invigorated. |
| 31. |
9/25/2008 9:04:00 PM |
Providing the client with insights into what's up ahead in their market and what's ahead in the broader world that will affect their consumer, paired with guidance on how to steer the brand into that projected future. |
| 32. |
9/25/2008 9:05:00 PM |
The ability to identify, define, and communicate emerging trends and the ways in which they are likely to affect social, cultural, business, and economic activity. |
| 33. |
9/25/2008 9:09:00 PM |
Knowing who the customer is and knowing what your company is about to make the ustomer WANT to come back. It means innovating and imagining new ideas and bringing those thoughts into the market. |
| 34. |
9/25/2008 9:13:00 PM |
As the client, having a thorough understanding of the business you are in and your consumer mindset. Knowing what your competition is doing. Figuring out (with the help of your agency) how to be relevant/change, what you can be doing to maintain loyalty, shift perception, grow awarenes, do something different. And also how to maintain relevance in the marketplace. |
| 35. |
9/25/2008 9:15:00 PM |
Being somewhat differnt that an idea takes the market by storm |
| 36. |
9/25/2008 9:22:00 PM |
Original, innovative thinking that constantly challenges and re-invents the status quo |
| 37. |
9/25/2008 9:24:00 PM |
Dreaming, not just day-dreaming, but visioning |
| 38. |
9/25/2008 9:24:00 PM |
Challenging the status quo, listening to clients' needs and continuously trying to meet them better. |
| 39. |
9/25/2008 9:30:00 PM |
The ability to utilize knowledge of an industry mechanism context and to elevate performance and creativity to levels not common to that mechanism. |
| 40. |
9/25/2008 9:33:00 PM |
Be the change! |
| 41. |
9/25/2008 9:41:00 PM |
Understanding what is not visible. Being just enough ahead of the curve for the company to lead and act but not so far that you are out of context, ahead of your time. |
| 42. |
9/25/2008 9:45:00 PM |
Thinking of things no one else has. |
| 43. |
9/25/2008 9:57:00 PM |
Having faith in something when common sense tells you not to. |
| 44. |
9/25/2008 10:08:00 PM |
Having a pulse on the marketplace, knowing what drives customer wants and needs, and vision for the future. |
| 45. |
9/25/2008 10:16:00 PM |
Sharing information and concepts that challenge others to expand their thinking and actions into previously uncharted waters. |
| 46. |
9/25/2008 10:20:00 PM |
Everything above and beyond answering the ask; making light bulbs light up in clients' heads |
| 47. |
9/25/2008 10:28:00 PM |
sort of visionary with emotional IQ and human treats (humbleness, optimism, compassion) |
| 48. |
9/25/2008 10:42:00 PM |
understanding the core values of the brand and pushing to keep it at the forefront of their consumers minds, not today but in the future |
| 49. |
9/25/2008 11:01:00 PM |
Staying on the edge of society trends to know how best to relate to customers in current times. |
| 50. |
9/26/2008 1:36:00 AM |
Creative generalist, folks who know lots of things about lots of different things: culture, people, modern marketing methods. ഊPeople who know not only how to connect seemingly unconnected dots, but also draw new dots and add them to the mix. |
| 51. |
9/26/2008 2:59:00 AM |
Being out front with your thinking on key issues facing the industry - conferences, papers, innovation in products, marketing, and process |
| 52. |
9/26/2008 3:04:00 AM |
Having the courage to try something new, to try to change the game. Being the first or at the forefront of a new client / category discovery. Making a difference, showing others the way. |
| 53. |
9/26/2008 3:09:00 AM |
Challenging the convention in the desire to improve performance, consumer action or ultimately improve some aspect of society. |
| 54. |
9/26/2008 7:36:00 AM |
Developing and defining new ways/paradigms |
| 55. |
9/26/2008 8:27:00 AM |
Better insight and understanding of key issues - often challenging perceived wisdoms - that lead to business development |
| 56. |
9/26/2008 8:34:00 AM |
changing a clients view of their business and improving their ROI from marketing activities |
| 57. |
9/26/2008 8:39:00 AM |
help agency and clients think and stay ahead in times of great uncertainty and of great need for deciphering new phenomena for business |
| 58. |
9/26/2008 9:56:00 AM |
giving innovative views and strong direction on important issues |
| 59. |
9/26/2008 11:27:00 AM |
Awareness of our world around us and the ability to see an opportunity for creating something uniquely relevant. |
| 60. |
9/26/2008 11:34:00 AM |
Constant pursuit of change. Challenging the standard, the accepted. Refusal to accept that something can't be improved, no matter how successful it was the last time. Doing things the same way is unacceptable no two sets of circumstances are ever the same. |
| 61. |
9/26/2008 11:36:00 AM |
Being ahead of the curve |
| 62. |
9/26/2008 11:51:00 AM |
The ability to spark insightful ideas to solve a client's marketing challenge - whether that insightful idea comes from leadership or nurturing.. |
| 63. |
9/26/2008 12:07:00 PM |
A new point of view based on creative research surveys or technology |
| 64. |
9/26/2008 12:08:00 PM |
Being able to not just look at the numbers but think outside the box to become even more successful. |
| 65. |
9/26/2008 12:33:00 PM |
A seat at the strategic table with our customers and industry leaders |
| 66. |
9/26/2008 12:44:00 PM |
Providing strategic input regarding a client's business based on a thorough knowledge of their business (understanding their comlex relationships with customers - both business and consumers) and the business climate they operate in. |
| 67. |
9/26/2008 12:52:00 PM |
Knowledge about your customers, your competition, resources and a view of the future, grounded in fact and a solid vision. |
| 68. |
9/26/2008 1:28:00 PM |
Thought leaders understand where the consumers, technology, and the environment are heading and can advise clients on ow to leverage these changes to their advantage. |
| 69. |
9/26/2008 1:38:00 PM |
Identifying issues, opportunities and solutions before the client thinks of them. |
| 70. |
9/26/2008 1:40:00 PM |
Helping the client see the landscape through a new lens. |
| 71. |
9/26/2008 1:45:00 PM |
Providing our clients with the strategic and tactical path to success. It really is as simple as that. |
| 72. |
9/26/2008 1:56:00 PM |
Being innovative in changing old ways for new, more apealing and more successful marketing strategies and tactics. |
| 73. |
9/26/2008 2:36:00 PM |
To get others to think about original ideas and implement - to communicate and influence. |
| 74. |
9/26/2008 3:19:00 PM |
New ideas and futuristic thinking that challenge the status quo |
| 75. |
9/26/2008 3:21:00 PM |
garnering unique insights that lead to profitable innovation |
| 76. |
9/26/2008 3:39:00 PM |
being one step ahead of the pack - the company that people go to first to see what the lastest is. |
| 77. |
9/26/2008 3:42:00 PM |
New insights that are leverageable. A sports example: Bill Walsh, former 49er coach was a thought leader who perfected the so-called West Coast offense. His system was new, effective and changed the approach to the game. By contrast, Chuck Knoll of the Pittsburgh Steelers was a good coach with a great bunch of players in the 1970's, but NOBODY would look to him for thought leadership. |
| 78. |
9/26/2008 3:55:00 PM |
To systematically advance the understanding of a subject or practice, through interrogation and experimentation and to publicly share that knowledge with peers for scrutiny and discussion. |
| 79. |
9/26/2008 4:01:00 PM |
Providing a unique point of view based on market observations, study and discussion that enables clients to create a competitive advantage and grow their business |
| 80. |
9/26/2008 4:21:00 PM |
Having vision, insights, and actions toward driving an industry, market, or even your own business forward. |
| 81. |
9/26/2008 4:24:00 PM |
Elevating the task at hand. Providing thinking that forges a path to a solution in a thoughtful, efficient manner. Keeping your eye on the prize. |
| 82. |
9/26/2008 4:48:00 PM |
Developing innovative programs that engage consumers with the brand vs a passive approach |
| 83. |
9/26/2008 5:21:00 PM |
Tough leadership in Marketing means Being at the forefront of trends, consumer understanding, persuasive communication, bonding with consumers and innovation on new strategies, media, promotions and product development. |
| 84. |
9/26/2008 5:45:00 PM |
Innovation and the implemention of each innovation. |
| 85. |
9/26/2008 7:13:00 PM |
the term itself sprung up as part of the new business lexicon, thought leader is one who is innovative, futuristic/forward thinking, industry savvy. |
| 86. |
9/26/2008 7:27:00 PM |
bringing innovative strategic thinking to the table |
| 87. |
9/26/2008 7:34:00 PM |
Putting together seemingly disparate ideas to create a new market, business model, or consumer solution; or sometimes challenging the status quo with unconventional thinking that helps differentiate a brand from the pack |
| 88. |
9/26/2008 7:54:00 PM |
Being out there (online, in media, etc) on a regular basis talking about what's going on. Commenting on it. Giving opinions. But offering original, thoughtful information. |
| 89. |
9/26/2008 9:31:00 PM |
Game-changing ideas |
| 90. |
9/27/2008 6:13:00 PM |
Thought Leadership is delivering meaningful insights from either current data or multiple data sets which propel a brand forward through a meaningful, unique and differentiated position with the consumer or customer. Thought Leadership delivers a unique insight to meet a consumer need (known, or unknown) |
| 91. |
9/28/2008 3:01:00 AM |
Providing an insight that was previously not there. |
| 92. |
9/28/2008 10:32:00 AM |
you can't overtake on the racng-line |
| 93. |
9/28/2008 2:42:00 PM |
The ability to articulate clearly how current change will affect the future environment |
| 94. |
9/28/2008 10:44:00 PM |
future-focused, data-driven insights that shape client conversation and planning |
| 95. |
9/29/2008 12:43:00 PM |
Identifying consumer gaps of opportuntiies and identifying broad strategies for the organization to pursue. |
| 96. |
9/29/2008 12:46:00 PM |
Right thinking leads to best practices. |
| 97. |
9/29/2008 1:43:00 PM |
The application of specific knowledge to the business challenges faced by the client. |
| 98. |
9/29/2008 3:57:00 PM |
Similar to innovation. New/fresh insight that executes at retail. |
| 99. |
9/29/2008 7:46:00 PM |
Strategically thinking of new, improved and creative ideas to advance, promote and maintain momentum for the company or yourself. |
| 100. |
9/29/2008 7:56:00 PM |
Bringing new thoughts and ideas that are relevant in today's marketplace. Not just recycling the same old models and approaches that have been used before. |
| 101. |
9/30/2008 6:44:00 PM |
Having enough vision to look out to the horizon, imagine how things might change on the journey getting there, and possessing the mental nimbalness to envision all the dynamics and potentialities there; to understand that vision and to be able to then envision what might be just over the horizon. |
| 102. |
10/1/2008 1:46:00 PM |
the next practice, i could make the answer more complicated, but it shouldn't be |
| 103. |
10/1/2008 4:09:00 PM |
To think beyond what is everyday action. |
| 104. |
10/2/2008 1:54:00 PM |
Solving problems. |